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Scott Buresh

Scott Buresh is the founder and CEO of Medium Blue, which was recently named the number one search engine optimization company in the world by PromotionWorld. Scott's articles have appeared in numerous publications, including ZDNet, WebProNews, MarketingProfs, DarwinMag, SiteProNews, SEO Today, ISEDB.com, and Search Engine Guide. He was also a contributor to Building Your Business with Google For Dummies (Wiley, 2004). Medium Blue is an Atlanta search engine optimization company with local and national clients, including Boston Scientific, Cirronet, and DS Waters. Visit www.mediumblue.com to request a custom SEO guarantee based on your goals and your data.

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Poll: Buying Links

Is buying links for serach engine placement good or bad?

Google's Paid Search vs. Organic Results – A Rickety Wall of Separation

Scott Buresh on 15 November, 2007 17:32:00

"Chinese Wall - The ethical (not physical) barrier between different divisions of a financial (or other) institution to avoid conflict of interest…" Investopedia.com "While Google never sells better ranking in our search results, several other search engines ...

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Affiliates/Monetisation

Affiliate Managers: Your Top Five Biggest Affiliate Program Mistakes

I felt compelled to write this article after seeing the same mistakes made by most of the hundreds of affiliate programs I have joined since I started promoting them in ...

Business To Business

A Slippery Slope: Google Owns a Search Engine Optimization Company

If you own or work with a search engine optimization company, or even if you're just hoping to better your search engine placement, then you are probably aware of the ...

Google's Paid Search vs. Organic Results – A Rickety Wall of Separation

"Chinese Wall - The ethical (not physical) barrier between different divisions of a financial (or other) institution to avoid conflict of interest…" Investopedia.com "While Google never sells ...

Understanding Marketing Strategy

Does Your Search Engine Optimization Company Understand Your Marketing Strategy? So you have decided to hire a search engine optimization company as a part of your overall marketing ...

The True Cost of an In-House SEO Campaign: Why an SEO Firm Can Increase Your ROI

When a company is considering embarking upon a search engine optimization campaign, the first discussion that normally is had is whether to take care of the campaign in house or ...

Achieving Website Goals with Multiple Departments

In previous newsletters, we've talked about the importance of establishing clear and measurable website goals for your company. This month we'll touch upon the importance of making sure all website ...

E-Commerce

Website Conversion: Meet Your New Sales Rep

Website conversion is a methodology designed to improve your website visitors' experiences on your website and, in so doing, generate desired results for your company. While search engine optimization has ...

Online Sales Leads Using Traditional Methods

Long before online sales and online sales leads became a reality, there were techniques and tactics used to sell just about anything. Successful businesses use these techniques to generate revenue ...

E-Mail Marketing

Spam Is Dead, Long Live Email Marketing!

Email marketing has a bad reputation, though you should be very clear about the difference between an opt-in list and spam. Spam is the indiscriminate sending of ...

Top 13 Tips To Creating A Professional Looking Newsletter

1. Design Scannable Newsletters According to recent study by usability expert, Jakob Nielsen, about 50 percent of readers skimmed or partly read the newsletters. Only 23 percent of readers ...

Online Advertising

Google Base Information

Google Base the self publishing classified ad system from Google.com has been released to beta today. This could be the most significant release by Google.com since the boys decided they ...

Online PR

How To Get Free Links From Yahoo! Full Coverage

In this article I show you a little known technique on how to submit your web site to the Yahoo! Full Coverage sections. If you've got great content, use ...

Article Directories - Article Marketing

Before I get into how webmasters can utilize article directories to draw traffic to their web sites and help improve their page rank and search engine rankings, I need to ...

Online Reputation Management through Personal Branding

Online Reputation Management is becoming an essential part of business on the web. Today, search engines such as Google are commonly used to search for companies and individuals who offer ...

SEO/SEM

Optimising New Websites

It's an unfortunate fact - no matter how good your search engine optimization company or in-house talent is, brand new websites have a more difficult time achieving search engine success ...

Current and Future Search Trends

The future of search is unclear - what is clear is that change is rapidly happening for all of the top Internet search engines. Google as always is the frontrunner ...

Wading Through The Search Engine Myths

There is an abundance of search engine information available on the web- some of it valuable, much of it contradictory. Throughout the years some prevailing search engine myths have developed. ...

Website Creation and the Eye of the Spider

Picture, if you will, a Rocky-style montage. A team is involved in website creation from the ground up. A driving, inspirational song begins. The first scene is a highly contentious ...

Link Quality And Link Signatures

I’ve been reading lots of forum posts recently questioning what factors should be considered when conducting a link building campaign. Even when outsourcing tasks such as this you should still ...

SEO Forum

Site Creation

Writing for the Web - Effective Web Site Copy

Dale Carnegie said, "Talk in terms of the other man's interests." Writing for the web begins with a clear understanding of the goals and objectives of your Internet strategy. ...

Web Hosting Advice

The online World is growing each day and has started to rech critical mass. The widespread use of the Internet has increased by more than 100 times and because of ...

Content - Quality Vs Quantity

When adding content to your website, what is more important, the number of articles you have or their quality? For webmasters, content is king. Without any content, a website ...

Social Networking

Is The Horde At Facebooks Walls?

Walled Gardens When Myspace appeared it wasn’t exactly a revolution it didn’t do anything new but it did market itself at a single audience offering combined features and within ...

MySpace Marketing

MySpace is the worlds most well known social networking site. What started as a way for small bands to share their music has mutated into mainstream popular culture. MySpace offers ...

Marketing A Forum

Forums can be an ideal solution to move your website from a static environment to more a user interactive social community. Many large companies and organisations are now starting to ...

SNO - Social Network Optimisation

With the explosion in social media over the past 12 months and the valuable traffic numbers that are associated with it, very soon we could be seeing SNO alongside SEO ...

Web Analytics

Study Reveals The Truth Behind Search Engine User Behavior

In this article I summarize the findings of two Penn State University researchers, who analyzed more than 450,000 Web queries submitted to the AllTheWeb search engine in a 24-hour period, ...